Becoming the Product
Becoming the Product
Becoming the Product
Becoming the Product

Set Margins Press

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2025

Becoming the Product: The Critical Internet Researcher as a Virtual Intellectual examines the evolution of critical Internet research by analyzing the practices of early net critic Geert Lovink and the influencer-style approach of internet critic Joshua Citarella. With these examples, this thesis explores internet researchers’ diverse strategies to disseminate their work and sustain themselves economically within the constraints of the attention and influencer economy. In particular, it examines how subscription-based platforms and engagement-driven metrics shape the role of virtual intellectuals navigating the tension between critique and commodification. In this landscape, the boundaries between intellectual rigor, aesthetic branding, and market-driven content blur, raising critical questions about the implications and the future of critical internet research organizations.

Credits

Editor: Morgane Billuart
Graphic design: Juliette Lépineau
Text editor: Helena McFadzean
Proofreader: Helena McFadzean
Project advisor: Geert Lovink, Freek Lomme

Cycles, the Sacred and the Doomed
Cycles, the Sacred and the Doomed
Cycles, the Sacred and the Doomed
Cycles, the Sacred and the Doomed

Set Margins Press

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2023

In a world propelled by swift technological progress and perpetual obsolescence, women frequently find themselves adapting and altering their daily experiences in order to remain functional. In the 21st century, as technology purports to comprehensively assess and address women’s conditions and physical discomfort, Cycles, the Sacred and the Doomed delves deeply into the realm of female health technologies, revealing a space where science, holistic methods, and mythology converge. This book challenges the idea of combining ancient wisdom with modern innovation and takes readers on a multidisciplinary journey to explore the intricacies of women’s health.

Credits

Editors: Laurence Scherz, Chloë Arkenbout

Graphic design: Winona Hudec

Proofreading: Laurence Scherz
Advising: Geert Lovink and Set Margins

Made possible thanks to the generous support of the Institute of Network Cultures

The Cloud is Just Another Sun
The Cloud is Just Another Sun
The Cloud is Just Another Sun

Self Published

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2022

The Cloud is Just Another Sun is an essay that deals with the contemporary and generational phenomenon of the dichotomous relation between the virtual and the material spaces. Departing from personal and shared experience and moving into observations of internet-based relations and views of the real, Morgane’s writings follow trails of thought that depend on these same experiential phenomena for their discursive expression. Explorative in kind, this is not a text aspiring to academic perfection but a tackling of the present-day reality of emotional development within a realm that feels more real than “the outdoors” (which increasingly appears manipulated and post-produced) and has become more comfortable than whatever manifests irl.

Credits

Graphic Design : Juliette Lepineau

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